The Sales Consultants Team in Google is a group of digital marketing professionals who support Google’s commercial platforms by transferring in and out of different departments as resourcing gaps occur across the organisation.

Natalie Bagnall - Google Case Study


The SCT team has deep product and marketing knowledge and the individuals are trained to hit the ground running with as little ramp-up time as possible to immediately support the business wherever a vacancy has opened up. The challenge for consultants is that they have to communicate anew their function’s value proposition and each individuals’ personal brand to the receiving host department every time they rotate. This wastes valuable time and causes frustration.

The Solution

The Selling Labs used its skill in facilitating groups, and its knowledge of creating a marketing brand proposition, to help the team. They proposed a dual process: a personal branding workshop to create personal elevator pitches and a communication workshop to practice compelling value propositions in a group forum. Each output was personalised so each participant left the workshop with an individual plan to work more effectively with their host department and overcome personal communication challenges.

The Method

The Selling Labs shared theory on branding and communication and used team coaching in a creative and interactive space.  Time was tight- they had to facilitate the session and embed the knowledge in two sessions of just two hours. The Selling Labs used a collection of techniques  – a personal brand survey ahead of the session, speed 1-1s to establish trust, peer feedback in groups to enable relevant feedback and a fly-on-the-wall technique to encourage debate and provide a real-life platform to communicate in the moment. This was all done in less than five hours.

The Result


The Selling Labs were extremely well organised and some of the best communicators we’ve had the pleasure of working with. We would thoroughly recommend their services to anyone that is keen on team development and executive coaching. Natalie has all the qualities that you would look for: encouraging, approachable, practical, thinking of every possible scenario and outcome.

In my opinion, she’s found her true calling and you’ll walk away better for having met her.

The Selling Labs was super proactive in the development of the content for each workshop and delivery was backed up with proven theory. The opportunities for ‘action learning’ were highly appreciated. Natalie brought her many years of marketing communications and sales experience directly into each session and really challenged participants to think deeply and be open with their inputs.

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