Who we are
The Selling Labs is a sales consultancy with a sharp focus on working with firms in the tech sector, and was developed based on the founders’ unique experience.
Embracing both marketing communications excellence and deep sales expertise, including 10 years in a senior role at Google, this experience has helped us to build a sales consultancy around tailored strategies garnered from the best practices of leading international organisations. Our sales experience around tech provided us with deep insights that led to the development of a coaching style of management ideally suited to this sector.
In addition to the experience of our Founders, we work with world-class associates and partners as needed to guarantee a nimble service designed to quickly grasp any sales conundrum, focusing on positive results without delay. The Selling Labs will deliver in a style underpinned by the Founders’ core values.
How we do it
STRAP™
Scope
Scope out the problem statement. What is our goal. What do we want to look like after the process?
Tactics
Inquire - what is going on? What's not working. What IS working? Generate initial ideas, aim high, think big
Response
Debate, socialise, get view & prioritise. Test a few small, fail-safe ideas
Advice
Refine ideas with feedback
Advice
Implement: launch the plan, review and adapt
Meet the Founders
NATALIE BAGNALL
Managing Director
Natalie is an experienced business coach, previously Director of New Business for Google, a role that saw her play a crucial part in refashioning the tech industry’s sales process and enabling double-digit growth in that billion-dollar sector. A former Group Manager of DMG/Associated Newspapers, Natalie also oversaw the readership growth strategy for a group of leading newspapers including The Irish Daily Mail and The Irish Mail on Sunday.
Natalie has worked internationally extensively and in complex and emerging industry sectors. She is the lead consultant of The Selling Labs and advises tech leaders on how to optimise their business performance by developing and implementing strategies garnered from the best practices of leading international organisations.
SEAMUS BAGNALL
Creative Director
Seamus is a communications specialist, originally a business journalist and specialises in media and marketing affairs. He was the PPI Editor of the Year during his tenure at Irish Marketing Journal and was the former Editor of Deadline magazine and WHAM! He has written for many of the Country’s leading national titles most notably The Irish Independent, Irish Times, Sunday Business Post, Business & Finance and Magill.
An avid photographer and ornithologist, he is also the lead singer with the performing group, Ukeristic Congress. He is a graduate of the College of Marketing and also holds a qualification in Film Production and in Sound Engineering. His first short film Il Bel Corvo was screened at the 6th Richard Harris International Film Festival in 2018.
Founders' Values
Trust
- We will tell the truth about what we believe about your business. If we don’t think there is anything we can help you with we will say so.
- We will do what we say we are going to do - on time and with a high standard of delivery.
Fairness
- You will find us easy to get on with and transparent in our dealings and our fee structure.
- We will share information with you that will help your business and your performance.
- We ask for openness and feedback in return.
Authenticity
- We believe that change comes from open, psychologically-safe discussions that encourage multiple and diverging perspectives. Without the fear of judgement or blame a solid foundation of trust can be built.
Let's get started
We want to work with you to increase your sales now.
